In the survey covered, UK, France, Italy, Germany, Spain, Netherlands, USA, Australia, China, India, Brazil, Japan and Russia. UK was found to have the cheapest mobile phone connections going followed closely by Italy and others.Unlike other countries, where network efficiency, loyalty, and changing of networks easily at the customer's level all are time consuming, costly and in some cases difficult choices, UK scores in that here more or less all the networks - O2, Orange, Vodafone, T-Mobile, 3 Mobile and Virgin Media all are on par with each other when it comes to infrastructure and efficiency of running the networks.And they have mutually accepted the fact that the customer would like and will change loyalties, when it comes to networks, at the drop of a hat. This implies not only flexibility on the part of the customer but a far expeditious conclusion of mobile phone deals and, more importantly, cheaper and easier deals for the user. Irrespective of the mobile phone manufacturer, all the networks vie with each other and offer unbelievable deals for the valued customer. This scenario means that even before the actual launch of a new mobile phone, the average UK customer is sure that one or the other network is going to come out with a mobile phone deal that will suit his or her pocket. Besides, the networks and obviously the mobile phone makers, there are a host of dealers and retailers who bombard the user with equally good mobile phone deals and offers. Whether it is the HTC Desire, Apple iPhones, Samsung S800, the new Nokia smartphone, Sony Ericsson Vivaz, Google Nexus One, Microsoft K1 or K2 all are supported by such excellent mobile phone deals and offers that it is hard to imagine a situation where the customer has not gone ahead and made the purchase because of the prohibiting prices involved. There there are kind of mobile phone deals - contract deals, pay as you go deals, SIM only deals, phone only deals, etc What is more, it is the easiest thing in the world for any customer to change from one category of deals to the other with minimum fuzz.

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