By sumosalesman
When I started out using Google AdSense, it was a horrible mess. My gloomy posts brought ads for funeral services, my posts about my friend Lothar brought Lothar of the Hill People ringtones, and I had a clickthrough rate that was lower than a monkey closing his eyes and randomly clicking the webpage.
Fortunately I had Googled a few sources of information, and the best one I read about was Joel Comm's The AdSense Code. I ordered the book and when it arrived I was very happy to learn how many changes I could make, many of them immediately.
I ordered the book in 2007, but the key strategies have remained sound and brought me an improvement of over 27 times the old clickthrough rate! While AdSense policies forbid disclosing the exact clickthrough rate, I've become very happy with the money I'm building up and am almost at my first $100.
The two main strategies of optimizing your site are providing matching ads and blending them with your website. If you have a pleasing coffee color for your website and throw eye-blistering red and blue flashing ads out, you're in for some unimpressed readers. When a person reads your website, it needs to be visually integrated. If you have one part sticking out like a broken arm, a few people may be morbidly attracted to it, but the rest will instinctively shy away. I've found greatly improved results with ads that have been changed to black text with classic blue (0000FF) on a white background. And your ad background should match or at least blend well with your page background.
If you are getting all sorts of pointless ads from AdSense, it could be a few things.
First of all, there may not be enough wording on your page to let the Google searchbots piece together an intelligent guess as to what sort of ads should be on your page. Second, you may not have enough keywords (don't use too many though or it will affect your page rank). Third, you may be linking to all sorts of random sites, and their links are tainting Google's selections. Fourth, it may just take time for the bots to get enough content from enough pages to come up with a better idea of what your site is about. And fifth, your titles, metatags and even your image names (name them as keywords) and image alternate text (add some -- learn how at http://w3schools.com) can help tremendously in piecing together a better overview of your site for Google.
Last of all, to get started quickly, you will need to get rid of image ads, and pick an ad shape that works best on your site.
Image ads are the bane of the publisher because, unless you are in a highly visual medium like Second Life or other online gaming, they will intrinsically stick out from your content. Nothing says "Hi, I'm an ad" than a long (animated) image running down the side of your site. Text ads are superior because you can usually get more placed per ad spot, and you can monitor improvements in your optimization faster. If at least one ad out of four shows ads that you want, it's an improvement, and someone may click that ad while you're tuning things up! Google used to offer mixed text and image ads as a default, but has changed to default text ads.
As you make changes, you will need to keep a log of what works and what doesn't, especially with ad selection and placement. According to Comm, 336x280 ads are the absolute most effective ads you can use, and I've gotten great results in the past. If you're used to having a chock-full website with every spare inch of space devoted to content and tiny ads, give them a try and you'll see how well they work! Half-banner ads (468x60s) are dogs because like image ads they stick out like sore thumbs, but they can still be used creatively and sparingly. Be sure to add channels to your ads if you use them on more than one site, and monitor their performance on your AdSense daily reports, so you know what you are doing right and keep doing it!
As to ad placement, studies abound saying there is a right triangle of "heat" (maximum clicking activity), with the right angle at the upper left or right of your website. While other bloggers and writers have questioned its depth, http://www.feng-gui.com/ may be of interest if you want a free, quick and basic assessment of your website's hot spots.
Because Google is an organic, dynamic company with an unparalleled reach and depth, there are no 100% solutions to fixing your site. Policies and even user preferences can change daily, so in addition to studying Joel Comm's approach I would join and contribute to the AdSense Forum. Often the most confounding problems can be solved with enough people reading the question, or at worst, redefined to save you from spinning your wheels.
Another consideration: your website may be in need of a tune-up. For this I highly recommend Nick Usborne's guides on FreeIQ, including free content.
If you become completely frustrated with AdSense, there are alternatives that pay more per conversion (click, signup or sale) and through smaller minimums (for example, every $10 instead of AdSense's $100). For a good list of alternate advertisers, check out John Chow's recommended list or join Kolimbo.com.
And if you become frustrated with even these ad systems, ProBlogger.net has an excellent post on attracting niche advertisers on your own. While these principles are targeted to a blog, they can be adapted to a regular website easily enough. For more detail, you can buy their book.

name google adsense